I am getting so excited as the launch date for the new website draws nearer and nearer!  Today I wanted to share a little behind the scenes peek into the brainstorming and thought process behind creating the new brand for Stacey Lynn Photography.

Before I even began to gather images to add to a Pinterest board, I thought of what I wanted Stacey Lynn Photography to represent.  I reminded myself of my “why” and the mission of my business.  I began to define what types of couples I LOVE working with, which style of weddings are my favorite to shoot , and also described my ideal wedding venues to photograph.  I thought about what words describe my shooting style and what I want people to feel when they enter my website and experience the branding.

Some of the initial words that I scribbled down when I first began brainstorming were happy, fun, laughter, clean & simple, joyful, and bright.  I think those words describe both the types of couples I LOVE working with as well as the overall feel of the brand.  Aesthetically I am attracted to clean/crisp white with pops of happy color.  You’ll definitely see that reflected in the images I added to my inspiration Pinterest board that I shared with my designer.

My designer immediately understood the vision I had for my branding and she worked on creating a cohesive branding board that would influence her design choices in the creation of my website and blog.  After a few revisions, I was extremely happy with the board she put together which you’ll see below.

I am really attracted to pops of color (lots of aquas and teals especially!) and bolder fonts.  I love shooting outdoor weddings and working with joyful couples which you’ll see reflected in the board.

Currently we are making final revisions to the website proofs.  I can’t wait to finally be able to reveal the new website and blog!  Stay tuned for more updates about the release!  Have a wonderful week!